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Digital Media Marketer

Company: GOLO, LLC
Location: Newark
Posted on: February 14, 2021

Job Description:

At a glance:We are a growing e-commerce company with product lines in the health and fitness sectors looking for a full-time and experienced Digital Media Marketer to develop and scale our digital media campaigns. The ideal candidate will have a proven background of successfully leveraging digital channels to drive profitable lead generation and customer acquisition. They are highly analytic and results-focused with a proven track record of creating and scaling successful campaigns for direct response companies.
Prepare and execute digital media plans designed to achieve profitable lead generation and acquisition

  • Own the end-to-end plans for each digital channel (SEM, display, paid social, etc.)
  • Expertly navigate digital platforms (Google Ads, Bing, Facebook, etc) to build and optimize campaigns
  • Day-to-day monitoring, management, optimization and development of assigned campaignsSEO and Analytics
    • Regularly audits websites and drive an actionable plan for SEO improvements that also increase SEM efficiency including content updates, back-linking strategy, metadata optimizations.
    • Reviews emerging trends and makes regular recommendations for site optimization driving organic growth on both branded and non-branded terms
    • Develops content and works with creative to drive new content ideas using targeted keyworks and SEO best practices
    • Guarantee web measurement tools are properly working and perform Q/A to assure zero down-time
    • Ensure creative is properly tagged (UTM, Vast, etc) coded and trafficked for accurate tracking and performance
      Actively work with internal and external partners to define and develop optimal campaign parameters
      • Measure and deliver optimal bidding, pacing and performance to maximize KPIs
      • Work and maintain digital ad campaigns across our ad server, DSP and native platforms
      • Actively manage digital campaigns and monitoring spend or performance issues
      • Ensure creative is coded properly for accurate tracking and performance results
        Work closely with the Media Team to ensure healthy customer acquisition growth for all product lines
        • Master the use of our internal Measurement Trackers and create new ones to build out our capabilities
        • Stay on top of market and industry trends that would impact the company's businesses
        • Develop media briefs and source new opportunities
          Requirements
          • 3+ years of experience (in-house or agency) directly managing and optimizing paid campaigns
          • Bachelor's degree in marketing, communications or related quantitative fields preferred
          • Demonstrated success in creating scalable and profitable digital marketing roadmaps
          • Excellent analytical skills using forecasting, media-mix modelling and simulations to make data-driven decisions including the use of first, second and third-party data
          • Advanced Microsoft Excel
          • Strong written and verbal communication skills
          • Strong attention to detail
          • Ability to learn various systems and databases quickly
            Salary and benefits
            • Salary negotiable based on experience
            • Paid time off
            • Health, Dental and Vision Insurance
            • 401k

Keywords: GOLO, LLC, Newark , Digital Media Marketer, Advertising , Newark, Delaware

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