SEM Digital Marketing Specialist

Company: Confidential
Location: Newark
Posted on: August 1, 2022

Job Description:

At a glance:We are a growing e-commerce company with product lines in the health and fitness sectors looking for a full-time SEM Digital Marketing Specialist to build out and scale our integrated SEO and SEM acquisition channels. The ideal candidate will have a proven background of successfully leveraging SEO and SEM channels using industry-leading content strategies to drive acquisition efforts. This is an on-sight position in Wilmington, Delaware but we are open to a remote option if the person can align with Eastern Standard Time hours (EST).What you'll do: --- Own, build and manage the SEO and SEM roadmaps - leading content development, developing and scaling SEM campaigns, and executing web optimization projects across our two lines of business --- Expertly navigate SEO-SEM platforms to build and optimize campaigns --- Own the SEM channel budgets and manage day-to-day operations from campaign strategy to execution, analysis and reporting --- Own SEM experimentation strategy, conduct keyword research, ad testing and performance optimization --- Regularly audit websites and drive an actionable plan for SEO improvements that also increase SEM efficiency including content updates, back-linking strategy, and metadata optimizations --- Reviews emerging trends and makes recommendations for site optimization driving organic growth --- Develops near, mid, and long-tail content strategies and works with creative to drive new content ideas using targeted keywords and SEO best practices --- Guarantee web measurement tools are properly working and perform Q/A to assure zero down-time --- Work closely with other teams on cross-channel initiatives --- Stay on top of market and industry trends to develop media brief, source new opportunities and grow the channelsWho you are: --- 3+ years of experience (in-house or agency) working on SEO-SEM initiatives. --- Bachelor's degree in marketing, communications or related quantitative fields preferred --- Demonstrated success in creating and implementing scalable SEO-SEM projects in the DTC space --- Experience with Google Analytics, Search Console, Adwords, Ahrefs, ScreamingFrog and other SEO-SEM industry leading tools --- Excellent analytical skills using forecasting, media-mix modelling and simulations to make data-driven decisions including the use of first, second and third-party data --- Advanced Microsoft Excel (vlookup, pivot tables, etc.) --- Detail oriented with strong written and verbal communication skillsWhat we offer:Salary is commensurate with experience. We offer a competitive salary and benefits package including employer paid health insurance, dental, vision, and long-term disability insurance. We also offer life insurance and 401k with company match. There is a fitness center and covered parking garage on-sight.

Keywords: Confidential, Newark , SEM Digital Marketing Specialist, Advertising , Newark, Delaware