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Media Relations Manager

Company: University of Delaware
Location: Newark
Posted on: September 16, 2022

Job Description:

CONTEXT OF THE JOB:The Media Relations Manager at the University of Delaware is a valued member of the University and the Office of Communications and Marketing (OCM). OCM is dedicated to developing strategies that will continue to promote and elevate UD as a premier research institution, help attract the brightest students and most distinguished faculty and highlight that stature and talent for our many constituencies.The external relations group within the Office of Communications and Marketing is a proactive and results-oriented team. Under the direction of the Senior Director of External Relations, the Media Relations Manager secures news coverage in local, national and international news.The Media Relations Manager's primary responsibility is proactive media relations. The incumbent is expected to build and maintain relationships with journalists and assist in designing media strategies that pair faculty and their research and accomplishments with the news cycle. The incumbent must be proactive, creative, marketing-oriented professional and help manage public relations issues, including reactive crisis communications.The Media Relations Manager will work closely with colleagues in OCM and across the University to identify and develop potential news stories, prepare faculty and administrators for media interactions and assist in gathering and producing assets to support media pitches.MAJOR RESPONSIBILITIES:--- Interface with media outlets, manage requests for information and actively pitch stories.--- Create and execute strategic media plans that positively position the University.--- Work closely with UD faculty, staff and students on media relations matters, provide media training, counsel and preparation, generate potential interview opportunities and secure media opportunities.--- Establish and maintain relationships with journalists representing local, regional, national and international print, online, radio and television outlets.--- Research, write and edit news releases, media advisories, statements, talking points, social media posts and other materials.--- Maintain media databases and lists using various media monitoring tools.--- Disseminate daily email newsletter containing clips and news of interest to senior leaders.--- Keep abreast of current issues and identify trends in the media.--- Performs miscellaneous job-related duties as assigned.QUALIFICATIONS:--- Bachelor's degree, preferably in journalism, communications, public relations, English or related area with three to five years of relevant media relations experience or equivalent combination of education and experience.--- Deep understanding of how the media operates.--- Experience and proven success in developing pitches and garnering media placements.--- Excellent written and verbal communications skills.--- Strong critical thinking, research and problem-solving abilities.--- Ability to manage several projects simultaneously and meet tight deadlines.--- Working knowledge of social media best practices in a professional setting.--- Willingness to work on call as needed.--- Media-savvy sensibility and demonstrated skill in issues management, including crisis management preferred.--- Demonstrates an understanding and consideration of the differing needs and concerns of individuals with varying identities, cultures and backgrounds.--- Committed to fostering a workplace culture of belonging, where diversity is celebrated and equity is a core value.*Notice of Non-Discrimination, Equal Opportunity and Affirmative Action*The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and University policies. The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.Job Type: Full-timePay: $70,000.00 - $74,000.00 per yearBenefits:* 401(k) matching* Dental insurance* Health insurance* Paid time off* Parental leave* Tuition reimbursement* Vision insuranceSchedule:* 8 hour shift

Keywords: University of Delaware, Newark , Media Relations Manager, Advertising , Newark, Delaware

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