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Director, Segment Growth Strategy

Company: Sallie Mae
Location: Newark
Posted on: August 13, 2019

Job Description:

Director, Segment Growth Strategy

Newark - Continental, DE

Who we are:

Sallie Mae is proud to help Americans aspiring to create the life they want-whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills-you're in the right place.

What You'll Contribute:

The Director, Segment Growth Strategy is responsible and accountable for

the end-to-end vision around reaching and engaging the segment of high

school students and their parents to create an effective pipeline for our

core student loan product when it is time to borrow for college. The role's

responsibilities include developing the overall strategy and roadmap for

the high school segment, collaborating with key stakeholders across the

organization to gain buy-in, and working cross-functionally to execute each

aspect of this roadmap. The individual in this role must be a visionary who

is comfortable with white space, a motivated self-starter, strategic

thought leader, effective communicator, and must have excellent

relationship-building abilities. This person will have indirect leadership

on all high school efforts and will act as the central point of contact for

senior leadership on everything related to the Sallie Mae high school

agenda.

What You'll Do:

30% - Set strategic direction and create working group

-- Leverage existing research on consumer needs and market solutions

-- Conduct additional research as needed to augment understanding of the

high school space

-- Understand existing tools / programs offered by Sallie Mae for the high

school segment

-- Develop product and marketing strategy based on gap analysis

-- Create cross-functional High School task force that will work together on

all aspects of our strategy

30% - Product development

-- Ideation and concept development

-- Consumer validation

-- Business case development and governance





  • Implementation

    -- Performance measurement

    30% - Outreach strategy and execution

    -- Develop holistic marketing strategy

    -- Budget planning and optimization

    -- Collaborate with key stakeholders across Sales and Marketing to execute

    all distribution tactics including campus sales, digital marketing, direct

    marketing, above-the-line marketing, PR, etc

    20% - Performance analysis and reporting

    -- Determine KPI to measure success of high school efforts

    -- Work with Analytics organization to develop effective reporting

    -- Perform ad hoc analysis as needed to refine strategies once we are in

    marketRequired Qualifications:

    What You Bring:

    Education:



    • Bachelor's degree in Business, Marketing, Economics, Finance

      Experience:

      • 8-10 years product development / management experience (Financial

        Services preferred)
      • Experience conducting market research and analysis

      • Experience with influencing roles and indirect relationship
      • Experience working in matrixed environments and navigating extensive

        governance frameworks
      • Working knowledge of different marketing tactics including direct

        marketing, digital marketing, and above-the-line marketing
      • Ability to work independently in a fast paced and demanding environment

        Other Helpful Education or Experience:

        • Previous experience in private student lending is desirable but not

          mandatory
        • Experience with data querying tools such as SAS or SQL preferred

          Knowledge, Skills & Abilities:

          • Expert level experience with Microsoft Office, most importantly

            Powerpoint and Excel
          • Strong written, verbal and presentation skills

          • Strong project management skills

          • Strong analytical skills
          • Ability to manage multiple priorities in a fast-paced, time sensitive

            environment
          • Strong attention to detail
          • Understanding of a P&L/financial drivers/ strong financial acumen


            What You'll Get at Sallie Mae:


            • Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)
            • Financial Well-being: 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost
            • Work/Life Balance: Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption
            • Wellness: Fitness centers/gym subsidies, free Fitbits with step challenges, and wellness education

Keywords: Sallie Mae, Newark , Director, Segment Growth Strategy, Executive , Newark, Delaware

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