Intern, Field Marketing - ABM Programs

Company: Accolade
Location: Newark
Posted on: June 8, 2021

Job Description:

ACCOLADE AT A GLANCE...

Accolade provides personalized health and benefits solutions designed to empower every person to live their healthiest life. Using a blend of cloud-based technologies, specialized support from Accolade Health Assistants and Clinicians, and integrated data and programs across mobile, online and phone, Accolade navigates people through the healthcare system with trust, empathy and ease. Employers of all sizes offer Accolade to employees and their families as the single place to turn for all health, healthcare, and benefits questions or concerns, increasing their engagement in benefits and connecting them to the highest quality providers and care. By empowering people to make better decisions about their health, Accolade lowers the cost and complexity of healthcare, and achieves consumer satisfaction ratings over 90% and an NPS of 60. The company has been recognized multiple times as a Fastest Growing Business, Top Workplace and Company to Watch. For more information,visit Accolade on Twitter, Facebook, LinkedIn and atwww.accolade.com.

JOB DESCRIPTION

ROLE OVERVIEW ...

The Intern, Field Markeing - ABM Programs, willbe a valued member of the Field Marketing teamworking to build out a set of program tools and frameworks we will use for many quarters to come. The focus project for this internship will be to work with Field Marketers, Content Creators and Digital Advertisers to buildcampaigns and systems.This role will have acounter-partner intern in the Content teamfocusing onAccountBasedMarketing (ABM)content. When you leave this internshipat the end of the summer, you and your partner internin the Content teamwill get to say that you helped Accolade build out our processes, systems and strategies for ABM programs going forward.

The Intern, Field Marketing, ABM, will deliver a successful summer project that helps Accolade curate its content library based on sales and marketing inputs, create a selling motion for top accounts and brokerages, create the appropriate microsite and digital advertising strategies, and will build the foundational reporting on how ABM tactics are performing against top accounts.

A DAY IN THE LIFE...

- Create customer segmentation and working personas with the support of sales and content teams
- Identifying customer pain pointsand use them to guidecontent selection for campaigns
- Understandingour existingcontent inventoryand align it to segments and categories
- Partner with Content intern on segmentation alignment for campaigns and assets
- Ensure that the tagging in Brand folder matches campaign tagging in Demand base and other segmentation
- Interfacewith salesreps and leadershipabouttop accounts, consultants and brokerages
- Work inplatforms likeDemandbaseand Salesforceto set up campaigns and triggeredtactics
- Pulland consolidate ABMreports from varioustools
- Structure templated assets for reuse in many similar campaigns
- Work with sales to understand the ABM programresultsand make changes based on feedback
- Updateour workingpersonas in partnership withSales and Content Intern
- Be part of a larger marketing team, gaining exposure to company-wide campaign efforts

Keywords: Accolade, Newark , Intern, Field Marketing - ABM Programs, Other , Newark, Delaware